Lula Lu was selected as one of the 100 stores worldwide featured in this special edition, 200 page book showcasing Concept Lingerie Stores (that's us), Reference Shops, Personal Touch Shops and Brand Name Shops.
The book was based on six of years of research, interviews and scouting the world for various types of lingerie stores.
Available for sale, the "SSWW" book can be purchased through NetworkDessous' website at http://www.networkdessous.com/inglese/shop.htm
San Francisco Magazine
Serafina Blog
Serafina Blog
Lula Lu
November 5, 2006:
Ellen Shing is the mastermind behind , a San Mateo shop specializing in petite lingerie. At Lula Lu you’ll find bras sized 30AA-38A (dress sizes 0–8), and small size lingerie, sleepwear, camisoles, and panties. Lula Lu carries comfortable and fashionable lingerie that not only fits the petite figure, but is flattering as well.
What is specifically unique about Lula Lu is that the company stands by its products; a team of product testers rate and scrutinize, snag, stretch, pinch, pull, snap, unroll, and unfold all of the shop’s lingerie. This equals unparalled fit, style, and quality before you leave the store with your fancy new finds.
Lula Lu carries brands like: Wacoal, ,On Gossamer, Wendy Glez, and Princess Tam Tam, among others. Because department stores rarely carry lingerie in petite and small sizes, Shing is always on the prey for new lines and styles suited to her petite and small-chested customers. Her most popular sizes are 34AA and 36AA. Know why? Cause good things come in small packages. That’s why!
But should your tatas reside outside San Mateo, Lula Lu is also a virtual shop. Shing offers a fully e-commerce website. Her collection is extensive both in-store and online.
Stay tuned for an interview with Ellen! Entry will be posted Thursday!
Savvy Mommy
Mommy Style
Lula Lu - Pretty Lingerie for Post Pregnancy Petite Moms
Sometimes after pregnancy, our cups no longer runneth over. And it can be extremely frustrating shopping in department stores for a good fitting and stylish bra in the new size.
Ellen Shing, who has extensive marketing and merchandising management knowledge, experienced this problem first hand. Realizing there was a huge need in the lingerie market for someone to focus just on the smaller and harder to find sizes, Shing decided to take matters into her own hands.
Shing opened the solution for every petite mom’s bra shopping dilemma – Lula Lu, a lingerie store in downtown San Mateo. Lula Lu is the only store in the U.S. to specialize in pretty lingerie for post pregnancy petite moms. So when moms are ready to toss out their nursing bras, Lula Lu is there for them with a beautiful selection of strapless, t-shirt and push-up On Gossamer, Princesse Tam Tam, Bratex, Wendy Glez,Samantha Chang and Eberjey brand bras ranging in sizes 30AA through 38A plus panties, sleepwear and camisoles.
Even better news, you don’t have to be in downtown San Mateo to shop Lula Lu online.
Nylon Magazine
Newsletter | May 4, 2006
ITTY BITTY PINK... PANTIES?
Yup, that's right. Plenty of bathing suits will be coming your way this summer, but don't forget about the other tiny two-piece bits--bras and panties. We just couldn't help ourselves at Lula Lu, Ellen Shing's new boutique in San Mateo, California. In a sea of Southern California silicone, small-chested women can rejoice because Lula Lu specializes in petite lingerie imported in from Europe and Asia, including bra sizes you probably didn't even know existed, from 30AA to 38A, and panties sized zero (yeah, we wish, too). Whether you're looking for a strapless, t-shirt, or perhaps a push-up, luxe brands like Wacoal Petite, On Gossamer, Princesse Tam Tam, Bratex, and Samantha Chang have got you covered. Lula Lu, 212 E. 3rd Ave., San Mateo, CA (650-348-8858). www.lulalu.com
Buss Buss
Your Cup Don't Runneth Over
May 02, 2006 :
Those of us who are less endowed in the tatas department will go gaga for darling petite lingerie boutique Lula Lu. Carrying lingerie solely for bra sizes 30AA to 38A and dress sizes 0-6, owner Ellen Shing (a 36A herself) tests out each piece and then stocks the shop with the best underthings by trendy well-known brands like Eberjey and up-and-comers such as French Kiss. We love the sweet and sexy bras, panties, camis and jammies and lurve the concept even more – it's nice that things are getting more niche and less mass (department stores could learn a lil sumpin' sumpin' from pioneers like Shing). Support your bust while supporting small business at Lula Lu.
Gentry Magazine
San Mateo Daily News
Audrey
Lucky Magazine
SFGate.com: June 26th 2005
Little people: The shop, like its owner and the merchandise, is small. Lula Lu, a new petite lingerie shop on San Mateo's Third Street, is one of the only places in the Bay Area to find a large stock of AA- and A-cup bras.
Owner Ellen Shing, 36 (who wears a 36A), stocks lingerie by name brands like Wacoal and Eberjey, and lesser-known brands such as French Kiss, in the 500-square-foot space. The walls are lilac, the furniture Indonesian and the light fixtures modern, for an airy, contemporary look.
" I didn't want to go the French boudoir look,'' Shing says. "Too many lingerie stores go down that path.''
To help her stock her shelves, Shing turns to a group of small-busted friends who try on the bras for fit and comfort. "I have at least two people of similar size try on a style before I buy it for the shop,'' she says.
Small women like herself are used to leaving the lingerie department empty-handed, she says. "Our choices are usually so limited; mostly you can't find anything smaller than an A cup. Even for me, it took an enormous amount of energy to find bras in my size that fit well. Not fun.''
Shing said some of her best-sellers so far are 34AAs and 36AAs, in part because large retailers have very limited styles in those sizes and she carries more than a dozen. She's constantly on the lookout for new merchandise, Shing says, and is thinking about adding even more unusual sizes like 38AA and 38A bras.
" Those are really hard to find. I'm a niche store right now, and I'm working on being a niche within a niche, to try and fit women who need a big band but a small cup, and those who are small in the back, but big busted. I'm searching for some nice 32 D bras.''
Shing worked in marketing for duty-free shops for a time, but this is her first boutique. Like most boutique owners, she's shocked at how much work it is.
" I'm the owner, the janitor, the marketing person, the accountant, and I'm on the sales floor every day. I finally took my first day off in six weeks the other day.''
Daily Candy
Daily Candy: June 21st, 2005
Survival of the Flattest Aren’t you just a little tired of the whole good-things-come-in-small-packages refrain?
Gifts are one thing (even the biggest diamond is smaller than your average box of chocolates), but when you’re talking about chest size, girls with bigger packages are generally considered the lucky ones.
Lula Lu restores dignity to flat-fronted females. A jewel box of a lingerie shop devoted to petite women, the San Mateo boutique stocks bras from sizes 30AA to 36B.
Start off with an expert fitting. Next, peruse the racks for snappy polka dots and pastels from Eberjey, comfy basics from Wacoal and LZ, sexy numbers from Simone Perele, and push-ups from French Kiss and Princesse Tam Tam. The shop also houses an exquisite collection of matching undies, cozy pajamas by Arianne Rachel and Samantha Chang, and loungewear by Loveletters. So march your tiny tatas over to be measured.
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