Our Stories


“During hormone therapy, I transitioned from B to A. Lulalu gave me the confidence to still feel beautiful and comfortable”

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“Finally, a fit! A perfect bra for my petite boobless body! I will never wear anything else! They are in all honesty LIFE CHANGING”

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“Lulalu offers something unique to the women that, I feel, have been left out of the picture for far too long!”

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“Being a petite woman with small breasts, I found it almost impossible to find a bra that fit me.”

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“Lulalu is a club of women who had the same need as I did – I love seeing other women feeling beautiful in their own skin.”

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“I am 74 years old, and have FINALLY found the first REAL bras that fit for a flatter female!”

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“I feel sexy in flat my new shape and Lulalu helps me feel that way.”

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“Finally a bra that fits my unique body!”

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“Since Lulalu came into my life, I feel my confidence growing in a way I’ve never experienced”

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“I finally found my breast friends!!”

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“Because of Lulalu I feel empowered, sexy, and most of all – normal!”

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“Since about 2014 I have worn the Delilah's and can honestly say I will never wear anything else from here on out”

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“I feel confident & capable of handling whatever comes my way”

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“Immediately after putting on my first Lulalu bra, I became more confident in myself”

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“My daily comfort and confidence level have truly increased because of Lulalu bras”

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“To FEEL beautiful for the first time after my breast implant removal was everything”

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Lindsay R

“It's nice to have a place where I can always find comfort”

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“Lulalu has given me confidence from the very start.”

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“It’s important to feel confident and beautiful no matter what your size.”

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“For the first time since my brave and scary decision to explant- I felt sexy.”

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“I needed something for me”

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“It’s never too late to follow your heart and make your dreams a reality.”

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“All chest sizes are beautiful”

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Together We Are Stronger

The importance of a bra is not lost on us;
We deserve the chance to feel attractive, comfortable and confident.
These intimates are for us. These intimates are for you.


"I had an explant at 40. Body-positive brands just didn't exist when I was younger, I’m so grateful for Lulalu!"

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"Discovering Lulalu was the culmination of a long journey. It took me many dark years to start loving how I was made."

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Our Community

Find the Collection That Works For You

Our Story

Tailored to You

We recognize that not all women who wear AAA, AA, or A sizes fit the same mold. We make bras for real bodies, not just the conventional definition of "petite" sizing.

Uncompromising Comfort

We always put comfort first. All of our designs receive the highest levels of attention, care and testing to ensure a perfect, gapless fit, without excessive padding.

Curated Styles, Formed to Fit

For far too long, A-cup size bras have lacked the variety of styles seen in those further down the alphabet. It's our goal to design intimates that are as beautiful as they are comfortable.